Every Website Owner Needs This Now!

Maximize Your Lead Generation and Upgrade Your Online Presence with Google Analytics 4

Google Has Caught the world by Surprise...

the sooner you set up GA4 and start gathering data the better

Are you struggling to effectively track the performance of your website and ad campaigns?

Google Analytics 4, the latest version of Google’s popular analytics platform, offers a range of new features and benefits that can help businesses like yours make data-driven decisions about their marketing efforts.

The penny only dropped when a friend forwarded this email from Google that this is such a HUGE opportunity…

In 2020, Google released their next generation of Google Analytics: GA4…

Google just announced that as of 1st July 2023, the older version, Universal Analytics will STOP processing new hits.

Let that sink in for a minute…If businesses are not fully using GA4 well before that date, they will lose the ability to analyze their website data.

Over the next few months, every business on the planet will need to move over to Google Analytics 4. 

If you have a website (and who doesn’t?), then this is a significant and very important change that you will need to make ASAP.

The sooner you set up GA4 and start gathering data the better as this will make the transition a lot easier – and you can learn about GA4 while still using GA3 to run your business.

Why Has google made this change?

Well, as you may be aware, all the major platforms such as Google and Facebook (or Meta now) make huge amounts of money by connecting businesses with consumers through digital advertising.

Until recently these platforms have used any means they could to grow their revenue, and this included using personal data and invading personal privacy.

These data collection practices are now seen by consumers as unethical, and some practices are even illegal!

Because of this, there has been a trend towards tighter regulation of the use of personal data with the introduction of legislation including GDPR (General Data Protection Regulation) in Europe, CCPA (California Consumer Privacy Act) in the United States, and the changes Apple made to iOS 14.4 which prevents tracking users across third-party apps.

Google is looking for ways to ensure its products and services are more privacy-focused and the current version of GA has limitations in this area.

Hence why Google has decided to retire GA3 and introduce GA4, which is privacy driven.

GA4 incorporates Machine Learning which will be better for predicting future customer behaviour. GA4 will also give you more customer-focused metrics which will help you manage customer lifecycles. Other features include personalization of Google Ads and less reliance on Cookies.

(Whoop! No more annoying cookie consent popups!)

GA4 has been designed to make the user experience and transition as easy as possible.

And if you switch to GA4 sooner rather than leaving it to the last minute, you’ll reap the benefits of more predictive data and reporting which will give you better insights into your online business.

If you’re hesitant to switch to Google Analytics 4 because you’ve already invested time and energy in learning Google Analytics 3, we understand your concerns. However, it’s important to consider the benefits of upgrading to GA4. While it may require some effort to learn the new features and capabilities, the long-term benefits of using the latest version of Google’s analytics platform can be significant.

With GA4, you’ll have access to improved tracking, advanced analytics, and more data points, which can help you make more informed and data-driven decisions about your marketing efforts. Plus, GA4 offers a range of new features and benefits that can help you get a deeper understanding of your customers and target audience, and optimize your marketing efforts to drive growth.

While it’s understandable that you may not want to go through the learning curve of a new platform, the benefits of upgrading to GA4 are worth considering. Don’t miss out on the opportunity to take your business to the next level with the latest and most powerful version of Google Analytics.

Here is What You’ll Get in The

Google Analytics 4 Implementation kit

GOOGLE ANALYTICS IMPLEMENTATION PLANNER

  1. Understand the Key Differences with GA4
  2. Setting Up and Installing GA4 on Your Website
  3. Finding Your Way Around the Settings in GA4
  4. Understanding the New Reports in GA4
  5. Getting a Grip on Events and Conversions
  6. Integration with Google Ads

This 91-page step-by-step guide includes the latest (as of May 5th) screenshots to help you understand and implement GA4 on your website. Follow these steps and you’ll be well on your way to using GA4 to its full potential and driving growth for your business. Don’t miss out on this valuable resource!

GA4 IMPLEMENTATION CHEAT SHEET

The GA4 Implementation Cheat Sheet is a quick reference summary of the key points covered in the Google Analytics Implementation Planner. It’s designed to help you quickly and easily access the most important information in the guide, so you can quickly get up to speed with GA4 and start using it to drive growth for your business.

The Cheat Sheet includes a concise summary of each step in the implementation process, as well as key takeaways and tips to help you get the most out of GA4. It’s an ideal resource for anyone who needs a quick refresher on the key points covered in the guide, or for those who want to quickly review the most important information before diving in.

Whether you’re new to Google Analytics or an experienced user, the GA4 Implementation Cheat Sheet is a valuable tool that will help you get up and running with GA4 in no time. So if you want to ensure that you’re using GA4 to its full potential and driving growth for your business, be sure to make use of this quick reference summary.

IMPLEMENTATION TOOL (EXCEL SPREADSHEET)

The Implementation Tool is an essential part of the Google Analytics Implementation Planner. It’s a step-by-step Excel spreadsheet that guides you through the process of implementing GA4 on your website, ensuring that you complete all the steps correctly and efficiently.

This tool is designed to help you streamline the process of setting up and installing GA4, and it includes clear instructions and checklists to help you track your progress and make sure you don’t miss any important steps. It’s an invaluable resource for anyone looking to quickly and effectively implement GA4 on their website.

Whether you’re new to Google Analytics or an experienced user, the Implementation Tool is a valuable tool that will help you get up and running with GA4 in no time. So if you want to ensure that you’re using GA4 to its full potential and driving growth for your business, be sure to make use of this step-by-step tool.

Here’s what is covered in each section:

MODULE ONE: UNDERSTAND THE KEY DIFFERENCE WITH GA4

Module One of the Google Analytics Implementation Planner is designed to help you understand the key differences between GA3 and GA4 in terms of design and overall functionality. This module covers the six major differences between the two versions, including changes to the data model, reporting options, and overall user experience.

You’ll learn about the new “events-based” data model used in GA4, and how it differs from the “hits-based” model used in GA3. You’ll also get an overview of the new reporting options available in GA4, and how they can help you get a deeper understanding of your website’s performance and your target audience.

In addition, Module One includes instructions on how to access Google’s GA4 demo account, so you can start exploring the new data model and reporting features for yourself. This is a great way to get a feel for GA4 and start getting familiar with the platform before you start implementing it on your own website.

Overall, Module One of the Google Analytics Implementation Planner is an essential resource for anyone looking to get up to speed with GA4 and start using it to drive growth for their business.

MODULE TWO: SETTING UP AND INSTALLING GA4 ON YOUR WEBSITE 

Module Two of the Google Analytics Implementation Planner is designed to help you set up and install GA4 on your website. After getting a grasp on the differences between GA3 and GA4 in Module One, you’ll be ready to start using GA4 to track and analyze your website’s performance.

This module walks you through the entire process screen by screen, starting with setting up a new GA4 property in your account. You’ll learn how to install the GA4 tracking code via Google Tag Manager, as well as manually on WordPress, and you’ll review and compare your data to ensure that everything is working properly.

Module Two also includes tips and best practices for setting up and installing GA4, as well as troubleshooting advice in case you run into any issues. By following the step-by-step instructions in this module, you’ll be able to quickly and easily set up GA4 on your website and start using it to drive growth for your business.

MODULE THREE: FINDING YOUR WAY AROUND SETTINGS IN GA4

Module Three of the Google Analytics Implementation Planner is all about exploring the new admin settings in GA4 and learning how to use them to your advantage. This module covers a range of topics, including how to enable and use Google Signals data collection, how to set up your data streams, and how to import data from your CRM or content management system.

You’ll also learn about the new data deletion features in GA4, and how to process data deletion requests in order to protect the privacy of your users. This is an important consideration in today’s data-driven world, and understanding how to properly manage data deletion requests can help you ensure that you’re complying with relevant laws and regulations.

Overall, Module Three is an essential resource for anyone looking to get the most out of GA4 and use it to its full potential. By following the step-by-step instructions and best practices outlined in this module, you’ll be able to quickly and easily navigate the settings in GA4 and get the insights and data you need to drive growth for your business.

MODULE FOUR: UNDERSTANDING THE NEW REPORTS IN GA4

Module Four of the Google Analytics Implementation Planner is all about understanding the new reports in GA4 and learning how to use them to your advantage. In this module, you’ll go into more detail about the changes to the reporting sections in GA4 and learn how to navigate around the new user interface.

You’ll be taken through an overview of each of the new standard reports, including the Realtime, Acquisition, User, and Traffic reports sections. You’ll also have the opportunity to explore demographics, retention, monetization, and more in detail.

Module Four also covers the new and improved ways to visualize, track, and analyze your marketing funnels in GA4. You’ll learn how to set up and configure your funnel reports, as well as how to use custom dimensions to tailor your reports to your specific needs.

Please note that this module does not cover training in how to interpret analytical data. However, it does provide a foundation for understanding the new reports in GA4 and how to use them to drive growth for your business.

MODULE FIVE: GETTING A GRIP ON EVENTS AND CONVERSIONS

Module Five of the Google Analytics Implementation Planner is all about getting a grip on events and conversions in GA4. With the new events-based data model in GA4, taking the time to understand how events work is key to a successful implementation of the platform.

This module covers Automatically Tracked Events, Recommended Events, and Custom Events in detail. You’ll learn how each type of event works and how to use them to track and analyze important actions on your website.

In addition, Module Five covers how to replicate your “Goals” from GA3 in GA4 using custom events. This is an important consideration for businesses that have already been using GA3 and want to make the transition to GA4 as seamless as possible. By understanding how to set up custom events in GA4, you’ll be able to ensure that you’re able to track and measure the same key actions and conversions as you were in GA3.

Overall, Module Five is an essential resource for anyone looking to get a grip on events and conversions in GA4 and use them to drive growth for their business.

MODULE SIX: INTEGRATION WITH GOOGLE ADS (OUR FAVORITE MODULE AT TRAFFIC CATAPULT)

Module Six of the Google Analytics Implementation Planner is all about integrating GA4 with Google Ads, and it’s a favorite module at Traffic Catapult. In this module, you’ll be taken through a step-by-step walkthrough on how to integrate GA4 with Google Ads, including the new Personalization and Auto-Tagging settings.

By integrating GA4 with Google Ads, you’ll be able to get a more complete picture of your marketing efforts and understand how your ads are performing. You’ll be able to track and analyze key metrics such as clicks, impressions, and conversions, and use this data to optimize your ad campaigns and drive growth for your business.

Module Six also covers where to access the reports for your Google Ads campaigns in GA4, so you can easily track and analyze your data. Whether you’re new to Google Ads or an experienced user, this module is an essential resource for anyone looking to get the most out of their ad campaigns and drive growth for their business.

Get instant access to the GA4 Implementation Kit for only $295 and take the first step towards maximizing your business’s online potential. Don’t miss out on this valuable resource that will help you quickly and easily implement GA4 and start driving growth for your business.