Get found / Local search
Help local customers
find their next step.
Your Google Business Profile is often the first impression people see. Make it accurate, useful and connected to a customer journey your team can follow through on.
Talk about your local presenceGet the basics right.
Review business details, categories, services, hours and links. Keep information aligned with how your business actually operates.
Help people choose.
Use relevant photos, clear service information and a consistent review process to answer the questions behind the search.
Follow the inquiry.
Make the path from the profile to a conversation or booking easy to use. Agree who responds and how outcomes are recorded.
Google My Business is now Google Business Profile.
The name has changed, but the purpose remains: give people useful information about your business in Google Search and Maps. For eligible local businesses, a complete and accurate profile is an important part of being discovered and chosen.
Our work begins with ownership, access and accuracy. We review the business name, primary and additional categories, address or service-area settings, contact details, opening hours, services and website links. Details should reflect the real business and the platform’s rules.
A service-area business may need different address settings from a storefront. We do not turn a private address into a public marketing claim or add locations where the business does not operate. Profile changes need to match the genuine customer experience.
A profile that answers useful questions.
Someone comparing providers wants to know whether you offer the service they need, serve their location and can help them take the next step. Clear descriptions, current hours, relevant photos and accurate links make that decision easier.
We connect the profile to the most useful page on your website. A visitor looking for a specific service should not have to search the entire site again. Website service content and profile information should reinforce one another.
Updates should serve a purpose: a genuine change, useful business information or a timely offer. Filling a profile with repetitive keywords does not substitute for a trustworthy business presence.
Build a review process your team can use.
Reviews help customers understand the experience of choosing your business. A practical process asks customers consistently, makes it easy to leave honest feedback and gives your team a clear owner for responding.
We focus on genuine customer feedback. Avoid incentives, fabricated reviews or selectively asking only happy customers. Responses should be professional, useful and careful with personal information. Complaints and sensitive situations need a clear path to a person.
Your Traffic Catapult Business Center can support review monitoring and response work through the capabilities included in your service. The tool is most useful when your team knows who checks it, what needs approval and when to act.
Understand where you are visible.
Local search results vary by the searcher’s location, the service being searched and competing businesses. A local presence grid can help sample that variation, but its radius and search terms define what it actually measures.
We distinguish nearby map visibility from broader organic visibility across the areas you serve. Useful reporting brings profile interactions and available search information together with inquiry quality and recorded customer outcomes.
Business details on other relevant listings should also be accurate and consistent. We prioritize issues that affect customer trust and discovery rather than treating the largest number of directory submissions as the goal.
Common local-search questions.
Can you help with an existing profile?
Yes. We review current access, information, services, reviews and website connections. Existing ownership and useful history should be preserved wherever possible.
Do I need a public street address?
The correct setup depends on how your business serves customers and Google’s eligibility rules. An eligible service-area business that does not receive customers at its address may hide that address and describe its actual service area.
Will this make us rank across an entire city?
Local results depend partly on proximity. Profile work supports local discovery, while strong website content can support broader organic searches. We measure each against the geography and services that matter.
What happens after the first cleanup?
Keep hours and services current, monitor reviews, respond to inquiries and review visibility alongside business outcomes. The ongoing scope should fit the amount of work your business actually needs.
Is your local presence helping people choose?
Share your website, business name and service area. We’ll start with the most useful questions.